Copywriting

Copywriting is the art of writing for sales and marketing, full stop. If you have a business, any written materials you utilize are promotional in nature, whether you're comfortable with the idea of selling yourself or not. While you may know the benefits of your business, you might struggle to articulate your truth via the written word, whether because writing isn't your preferred medium or because you feel like you're "bragging". But it is essential that you cultivate communication that is an honest representation of your brand and your business. Your written copy speaks for you when you are unable to speak for yourself, such as when someone comes across your website while you are sleeping in a different time zone.

A copywriter will cut to the core of your message and communicate it to your target audience.

I get a special kick out of crafting content that "lands", whether you have created a course (big or small), or you are posting to social media, or you have an email list in need of updates. Clear and direct communication is my specialty.